When you start a business, you inevitably find yourself answering people’s curious questions. It’s humbling, but you can often feel like you need to give helpful, aweinspring or profound answers. But it’s not often that I can. ‘How did you get started?’ ‘Where do you find your clients?’ ‘How do you decide a day rate?’

Content is a fundamental part of any marketing strategy. Don’t listen to anyone who tells you otherwise. The channels you choose are entirely up to you, and will vary wildly depending on your market, but the subject matter must be engaging, value-driven, and in my view, entirely cliché-free. Business blog pages suffer from two things: