Null is Ben Horsley-Summer

Transformative content for brands and agencies
+44 (0)7458 050 170
Surrey, UK

An award-winning (and losing) Content Director

After a rewarding fifteen-year career in marketing, design and comms for boutique agencies and FTSE 100 firms, I started my business, Null — a one-man content studio.

As a hands-on strategist, I plan and execute for clients in technology, consumer goods, finance and more. I've worked with household names and startups all over the world to bring their content, creative and campaigns to life.

Content strategy
Brand identity
Campaign design
Visual media

Recent clients

Sky Arts


Selected work

Creative direction

Cathay Pacific

Digital and physical marketing campaigns, a recognition programme and an award event for Hong Kong's international airline.

Marketing consultancy

Diverse Interactive

Brand and content marketing for an experiential agency developing VR, AR and AI campaigns and applications.

Campaign production

Sky Television

A multi-channel interactive quiz during the 2020 lockdown, achieving over a quarter of a million platform impressions.

Content production

Bird Eyewear

A short film for British business, Bird Eyewear, the first B Corp Certified eyewear brand in the UK. Part of a wider series.

Brand identity

St Marks Studios

Brand identity for St Marks Studios, a video production house working with brands like Disney, UKTV and Top Gear.

Content production

NHS Yorkshire Ambulance

A short film showcasing an augmented reality application that combats knife crime and teaches CPR to students.

Creative direction

Channel 4

Campaign design and copy for the PR launch of Channel 4's award-winning series, 'Brexit: The Uncivil War'.

Content production


A series of brand videos for a vibrant finance organisation based in Guildford, London, Bristol and Essex.

Content strategy


Content, social and brand for an AI technology startup providing predictive analysis to service-based businesses.

Content production

Dunlop Sports

Editing for an online video series promoting Dunlop Sports' new SX racket to a new generation of tennis players.

Content production

Blue Light Card

A series of culture films for the UK's emergency services, NHS, social sector and armed forces discount service.

Famous Campaigns

Brand identity

Famous Campaigns

An entirely new brand identity for a viral news network that has amassed over 400,000 followers across its social channels.

Project spotlight

'Tech Tales', an exclusive fintech interview series

Spending time with some of the most influential figures in the fintech space, I sought to understand their greatest challenges in building and releasing digital products.

Interviewing founders, tech leads and CEOs, I wrote, designed and published the series for one of the UK's leading, preeminent technology agencies, Kyan.

∅ Read more

Null is a one-man digital studio

For agencies

I work with creative, digital and technology agencies to discover their values, set tone of voice, and plan effective content strategies.

For brands

I work with several brand, experiential and PR agencies to produce hard-hitting creative for global campaigns.

For startups

I work with startups looking to establish their brand and content, whilst helping them achieve growth through long-term consultancy.

For businesses

I work with businesses across many sectors, from gyms to law firms, producing unique content across video, marketing and comms.

A lone wolf, but
great in a pack

Whether heading up talented teams or working solo with my clients, I favour truly transparent relationships, and authentic output that is meaningful and purposeful.

The majority of my work is through long-term retainers, but I'm also open to taking on short-term projects and campaigns too. If you have something in mind, let's talk.

∅ Contact

"A creative genius who helped bring a new technology and a new edge to our creative team, as well as fresh thinking and a great management style."

Kate Shanks
Managing Director, theblueballroom

"Ben's produced outstanding work for us over the years — brand identities, big experiential campaigns. I couldn't recommend him more highly."

James Herring
Founder & CEO, Taylor Herring

"I have hired a great deal of 'creative professionals', and I find that they rarely live up to those two words. Ben is clearly one of the few who does."

Matthew Carrozo
Strategic Partner, Carrozo

"Having contracted for us over a two month window, Ben's impact was remarkable. He is talented across a range of disciplines — ideal for our business."

David Watkins
Founder & COO, Dash Rides

Say hello

Ben Horsley-Summer
Nullco Limited
Cheyenne House
West Street
Farnham GU9 7EQ

Call or text

+44 (0)7458 050 170