Ben Horsley-Summer

Transformative content for brands and agencies
+44 (0)7458 050 170
Surrey, UK

An award-winning (and losing) Content Director

After a rewarding fifteen-year career in marketing, design and comms for boutique agencies and FTSE 100 firms, I started my business, Null — a one-man content studio.

As a hands-on strategist, I plan and execute for clients in technology, consumer goods, finance and more. I've worked with household names and startups all over the world to bring their content, creative and campaigns to life.

Content strategy
Brand identity
Campaign design
Video & photo

Recent clients

Dunlop, EV Experts, Kyan, NHS, Quorn, Samsung, Sky, Sony, Subway, Wella


Selected work

Campaign production

Sky: The National General Knowledge Test

A multi-channel interactive quiz during the 2020 lockdown, achieving over a quarter of a million platform impressions.

Marketing consultancy

Diverse Interactive: experiential creative agency

Content, video, photo and marketing for an agency developing VR, AR and AI experiences for its clients.

Creative direction

Cathay Pacific: Hong Kong-based international airline

Digital and physical marketing campaigns for the airline's Work Well Done programme, with an award ceremony in Hong Kong.

Content production

EV Experts: electric vehicle retailer

Photography and video at the company's two stores. Web and marketing copy for a redesigned website.

Brand identity

St Marks Studios: branded film production agency

Brand identity for St Marks Studios, a video production house working with brands like Disney, UKTV and Top Gear.

Content production

NHS & Yorkshire Ambulance: knife crime app

A short film showcasing an augmented reality application that combats knife crime and teaches CPR to students.

Creative direction

Channel 4, Brexit: The Uncivil War launch

PR campaign design and copy for the press launch of Channel 4's 2019 award-winning political drama.

Content production

ChadSan: a national high-tech accountancy firm

A series of videos for a vibrant organisation based in Guildford, London, Bristol and Essex.

Content strategy

Predyktable: AI technology for hospitality & retail

Content, social and brand strategy for a technology startup providing predictive analysis to service-based businesses.

An electric bike leans up against a tree. Dash Rides

Marketing consultancy

Dash Rides: London-based ebike subscription startup

Marketing and social strategy to help this exciting startup get the wheels rolling in their successful ebike business.

Content production

Kyan: 'Best Place to Work' technology agency

A rolling campaign around the company's B Corp certification, including a series of videos, reports and content pieces.

Famous Campaigns

Brand identity

Famous Campaigns: PR-focused viral news network

An entirely new brand identity for a channel that has amassed over 400,000 followers across its socials.

Project spotlight

'Tech Tales', an exclusive fintech interview series

Spending time with some of the most influential figures in the fintech space, I sought to understand their greatest challenges in building and releasing digital products.

Interviewing founders, tech leads and CEOs, I wrote, designed and published the series for one of the UK's leading, preeminent technology agencies, Kyan.

Null is a one-man digital studio

For agencies

I work with creative, digital and technology agencies to discover their values, set tone of voice, and plan effective content strategies.

For brands

I work with several brand, experiential and PR agencies to produce hard-hitting creative for global campaigns.

For startups

I work with startups looking to establish their brand and content, whilst helping them achieve growth through long-term consultancy.

For businesses

I work with businesses across many sectors, from gyms to law firms, producing unique content across video, marketing and comms.

A lone wolf, but
great in a pack

Whether heading up talented teams or working solo with my clients, I favour truly transparent relationships, and authentic output that is meaningful and purposeful.

The majority of my work is through long-term retainers, but I'm also open to taking on short-term projects and campaigns too. If you have something in mind, let's talk.

"A creative genius who helped bring a new technology and a new edge to our creative team, as well as fresh thinking and a great management style."

Kate Shanks
Managing Director, theblueballroom

"Ben's produced outstanding work for us over the years — brand identities, big experiential campaigns. I couldn't recommend him more highly."

James Herring
Founder & CEO, Taylor Herring

"I have hired a great deal of 'creative professionals', and I find that they rarely live up to those two words. Ben is clearly one of the few who does."

Matthew Carrozo
Strategic Partner, Carrozo

"Having contracted for us over a two month window, Ben's impact was remarkable. He is talented across a range of disciplines — ideal for our business."

David Watkins
Founder & COO, Dash Rides

Let's talk

Ben Horsley-Summer
Nullco Limited
Cheyenne House
West Street
Farnham GU9 7EQ

Call or text

+44 (0)7458 050 170