The Null Co is Ben Horsley-Summer

Freelance content director
+44 (0)7458 050 170
UK & Europe

Jack of all trades, master of some

After a rewarding fifteen-year career in marketing, design and comms for boutique agencies and FTSE 100 firms, I started my business, The Null Co, a one-man content studio.

As a senior, multiskilled creative, I produce assets, content and campaigns for startups, household names and agencies who are looking for high-quality execution and delivery.

Content design
Campaign design
Digital marketing
Photo & video

Recent clients

EV Experts


Selected work

Cathay Pacific
Creative direction

Digital and physical marketing campaigns, a recognition programme and an award event for Hong Kong's international airline.

Diverse Interactive
Marketing consultancy

Brand and content marketing for an experiential agency developing VR, AR and AI campaigns and applications.

Sky Television
Campaign production

A multi-channel interactive quiz during the 2020 lockdown, achieving over a quarter of a million platform impressions.

Bird Eyewear
Content production

A short film for British business, Bird Eyewear, the first B Corp Certified eyewear brand in the UK. Part of a wider series.

St Marks Studios
Brand identity

Brand identity for St Marks Studios, a video production house working with brands like Disney, UKTV and Top Gear.

Yorkshire Ambulance
Content production

A short film showcasing an augmented reality application that combats knife crime and teaches CPR to students.

Channel 4
Creative direction

Campaign design and copy for the PR launch of Channel 4's award-winning series, 'Brexit: The Uncivil War'.

Content production

A series of brand videos for a vibrant finance organisation based in Guildford, London, Bristol and Essex.

Content strategy

Content, social and brand for an AI technology startup providing predictive analysis to service-based businesses.

Dunlop Sports
Content production

Editing for an online video series promoting Dunlop Sports' new SX racket to a new generation of tennis players.

Blue Light Card
Content production

A series of culture films for the UK's emergency services, NHS, social sector and armed forces discount service.

Famous Campaigns

Famous Campaigns
Brand identity

An entirely new brand identity for a viral news network that has amassed over 400,000 followers across its social channels.

Project spotlight

'Tech Tales', an exclusive fintech interview series

Spending time with some of the most influential figures in the fintech space, I sought to understand their greatest challenges in building and releasing digital products.

Interviewing founders, tech leads and CEOs, I wrote, designed and published the series for one of the UK's leading, preeminent technology agencies, Kyan.

The Null Co is a one-man studio

Campaign design

I've designed and delivered concepts and assets for campaigns across OOH, video, print, digital, web and social.

Visual assets

I'm an experienced photography and video professional, directing, producing and editing visual content for clients.

Brand copywriting

I've worked with many big-name brands to produce straight-talking campaign and web copy, as well as tone of voice development.

Content consultancy

I provide consultancy and strategy to teams and leaders looking to unlock compelling content through repeatable processes.

A lone wolf,
great in a pack

Whether heading up talented teams or working solo with my clients, I favour truly transparent relationships, and authentic output that is meaningful and purposeful.

The majority of my work is through long-term retainers, but I'm also open to taking on short-term projects and campaigns too. If you have something in mind, let's talk.

"A creative genius who helped bring new tech and a new edge to our creative team, as well as fresh thinking and a great management style."

Kate Shanks
Managing Director, theblueballroom

"Ben's produced outstanding work for us over the years — brand identities, big experiential campaigns. I couldn't recommend him more highly."

James Herring
Founder & CEO, Taylor Herring

"I have hired a great deal of 'creative professionals', and I find that they rarely live up to those two words. Ben is clearly one of the few who does."

Matthew Carrozo
Strategic Partner, Carrozo

"Having contracted for us over a two month window, Ben's impact was remarkable. He is talented across a range of disciplines — ideal for our business."

David Watkins
Founder & COO, Dash Rides

Say hello

Call or text

+44 (0)7458 050 170


Registered Office

The Null Co, 7 Bell Yard
London, WC2A 2JR


© 2024 Nullco Limited
Company: 14402990
VAT: 442 4013 38